What Are Cookies?

Cookies are small text files that are placed on your device — your computer, smartphone, or tablet — when you visit a website. They are widely used across the internet to make websites work properly, remember your preferences, and provide useful information to the business that operates the site.

When you visit puroque.com, our website sends one or more cookies to your browser. Your browser stores these files locally on your device. The next time you visit the same website, your browser sends those cookies back so the site can recognise your device and recall certain information about your previous visit.

In addition to traditional cookies, we may also use similar technologies such as web beacons, pixel tags, and local storage objects. These work in a comparable way and are covered by this policy. Throughout this document, we use the word "cookies" to refer to all such technologies collectively.

Why We Use Cookies

Puroque uses cookies for several important purposes, all of which are aimed at giving you a better, safer, and more personalised shopping experience. Cookies help us understand how our website is used so we can improve it, and they help us deliver relevant content and offers to the right people at the right time.

Specifically, we use cookies to:

• Keep your shopping cart active as you browse between pages
• Remember your login status so you do not have to sign in repeatedly
• Understand which pages, products, and features are most popular
• Measure the performance of our advertising campaigns
• Detect and prevent fraudulent or suspicious activity on our platform
• Personalise the content and product recommendations you see
• Remember your cookie consent preferences so we do not keep asking you
• Ensure our website loads and functions correctly on your device

We do not use cookies to collect sensitive personal information such as payment card details, passwords, or government identification numbers. We do not sell any data collected through cookies to third parties.

Types of Cookies We Use

We use four categories of cookies on puroque.com. Each category serves a distinct purpose, and where applicable you have the ability to opt out of non-essential categories.

Cookies Used on puroque.com

The table below lists the main cookies currently active on our website, their purpose, duration, and whether they are set by us directly or by a third-party service. This list is representative and may be updated as our technology stack changes.

First-Party and Third-Party Cookies

Cookies on puroque.com can be classified as either first-party or third-party depending on who sets them.

Third-party services currently active on our website include Google LLC (Google Analytics) and Meta Platforms Inc. (Meta Pixel / Facebook Pixel). These services are governed by the privacy policies of their respective companies. You can review these policies at google.com/privacy and facebook.com/policy. We do not share your personal data with these providers beyond what is necessary for the services to function.

Session Cookies and Persistent Cookies

Cookies can also be categorised by how long they last on your device.

The duration of each individual cookie used on puroque.com is listed in the table in Section 4. You can delete persistent cookies at any time through your browser settings, as explained in Section 9 of this policy.

Analytics and Tracking Tools

We use analytics tools to understand how visitors interact with puroque.com. This data does not identify you personally — it is collected in aggregate and used solely to improve the quality and performance of our website.

Google Analytics: We use Google Analytics, a service provided by Google LLC, to collect anonymised information about website traffic and visitor behaviour. Data collected includes the pages visited, time spent on each page, the device and browser used, and the approximate geographic region (country/state level only — not your precise location). You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Meta Pixel (Facebook Pixel): We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising campaigns. This tool places a cookie on your device when you visit our website, allowing Meta to determine whether you arrived from one of our advertisements. The data is used for conversion tracking and retargeting. You can manage your advertising preferences at facebook.com/ads/preferences.

Shopify Analytics: As our e-commerce platform provider, Shopify sets certain analytics cookies as part of their standard storefront infrastructure. These are used to improve platform reliability and to provide us with aggregate traffic reports. Shopify's data practices are governed by their own privacy policy available at shopify.com/legal/privacy.

Your Cookie Consent

When you visit puroque.com for the first time, you will see a cookie consent banner at the bottom or top of the page. This banner explains that we use cookies and gives you the option to accept or decline non-essential cookies. Your choice is remembered for future visits using a functional cookie so we do not ask you again during the same period.

You may change your cookie preferences at any time by clearing your browser cookies and revisiting our website, which will re-trigger the consent banner. Alternatively, you can adjust settings directly in your browser as described in Section 9.

How to Manage and Disable Cookies

You have the right to control which cookies are placed on your device. Most modern web browsers allow you to view, block, and delete cookies through their settings menus. Below are instructions for the most commonly used browsers:

For step-by-step guidance on other browsers or older browser versions, please visit allaboutcookies.org, which provides up-to-date instructions for all major browsers and devices.

Impact of Disabling Cookies

You have the right to decline cookies at any time. However, different types of cookies affect the website differently when disabled:

Opting Out of Third-Party Advertising Cookies

If you would like to opt out of interest-based advertising from third parties while continuing to use our website, you may do so using the following tools provided directly by those third-party services:

• Google Ads: Visit adssettings.google.com to manage your Google ad personalisation settings, or install the Google Analytics Opt-out Browser Add-on.
• Meta (Facebook and Instagram): Visit your Facebook account settings and go to Ad Preferences to control how Meta uses your data for advertising, or visit facebook.com/ads/preferences.

Please note that opting out of targeted advertising does not mean you will no longer see advertisements. It means the advertisements you see will not be tailored based on your browsing behaviour. You may still see generic advertisements from Puroque or other brands on those platforms.

Data Collected Through Cookies

The data collected through cookies on puroque.com is limited in scope and used only for the purposes described in this policy. We do not use cookies to collect sensitive personal data such as passwords, financial information, or government identification. Data collected through cookies may include:

• A randomly assigned unique visitor identifier (not linked to your name or email)
• The pages and products you viewed on our website
• The time and duration of your visit
• Your device type, browser, and operating system
• Your approximate geographic location (country and state level only, derived from your IP address)
• The website or search engine that referred you to puroque.com
• Whether you clicked on one of our advertisements before visiting our site
• Items you have added to your cart

This data is used to improve website performance, personalise your experience, and measure the effectiveness of our marketing. Analytics data is aggregated and anonymised before being reviewed by our team. We do not sell cookie data to third parties, and we do not use it to build behavioural profiles for external sale or sharing.

Cookies and Children

Puroque is an e-commerce store intended for adults. Our website is not directed at children under the age of 18, and we do not knowingly collect data from children through cookies or any other means. If you are a parent or guardian and believe your child has used our website and cookies have been placed on their device without appropriate consent, please contact us at support@puroque.com and we will take appropriate action promptly.

Cookies on Third-Party Websites

Our website may contain links to external websites such as social media platforms, logistics tracking portals, or payment gateway pages. Once you leave puroque.com and navigate to a third-party site, that site may place its own cookies on your device in accordance with its own cookie and privacy policies.

Roziyo Trading Private Limited has no control over the cookies set by third-party websites and is not responsible for their content, data practices, or privacy policies. We encourage you to read the privacy and cookie policies of any third-party website you visit through links from our website.

Applicable Law and Your Rights

This Cookie Policy is governed by the laws of India, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. Our data protection practices are also guided by the Consumer Protection Act, 2019, the Consumer Protection (E-Commerce) Rules, 2020, and the Digital Personal Data Protection Act, 2023.

Under applicable Indian law, you have the right to access, correct, or request deletion of personal data held about you. To the extent that any personal data is collected through cookies on our website, you may exercise these rights by contacting us directly. We will respond to all data-related requests within a reasonable time and in accordance with applicable law.

Any disputes arising from this Cookie Policy shall be subject to the exclusive jurisdiction of the courts in Ghaziabad, Uttar Pradesh, India.

Policy Updates

Puroque reserves the right to update or modify this Cookie Policy at any time. Changes will be effective immediately upon publication on this page. The "Last Updated" date at the top of this document will reflect the date of the most recent changes.

We recommend reviewing this policy periodically, especially before placing an order, to stay informed about how we use cookies. Continued use of puroque.com after any changes to this policy are published constitutes your acceptance of those changes. If a significant change affects how we use your data, we will make reasonable efforts to notify you via email or through a notice on our website.

Contact Us About Cookies

If you have any questions, concerns, or requests related to this Cookie Policy or how we use cookies on puroque.com, our support team is happy to help. You can reach us through any of the following channels: