Our Story — How Puroque Came to Be

Puroque was born in Ghaziabad, Uttar Pradesh, in 2020 — right in the middle of one of the most uncertain periods India had seen in decades. The world had slowed down, and like many people at that time, our founders found themselves rethinking what they were building and why.

The idea was straightforward: build an online store that people in India could actually trust. Not just trust in the sense of "the product will arrive" — but trust in every part of the experience. Trust that the price shown is the price you pay. Trust that if something is wrong, someone will actually fix it. Trust that the business behind the website is real, registered, and accountable.

We started small, as most honest businesses do. We registered Roziyo Trading Private Limited formally under the Ministry of Corporate Affairs, obtained our GST registration, set up a proper office in Sector-9, Vasundhra, Ghaziabad, and built puroque.com on Shopify — choosing every supplier, every product, and every policy with deliberate care.

The name Puroque does not have a complicated origin story or a forced meaning attached to it. It was chosen because it felt clean, distinctive, and easy to remember across languages — qualities we wanted the brand itself to embody.

Since then, we have grown steadily — not rapidly, not recklessly. We have grown by doing the basics consistently well: stocking products we believe in, writing honest product descriptions, issuing proper invoices, handling complaints without passing the blame, and treating every customer as someone whose time and money genuinely matters.

The Business Behind Puroque — Full Transparency

We believe that customers have every right to know exactly who they are buying from. Here is everything you need to know about the legal entity operating puroque.com.

We are not an anonymous dropshipping store or a temporary pop-up website. We are a properly incorporated Indian private limited company, registered with the Registrar of Companies, Kanpur, and fully compliant with our GST filing obligations. Every order placed on puroque.com results in a proper GST tax invoice being issued to the buyer — no exceptions.

You can verify our company registration independently through the Ministry of Corporate Affairs portal at www.mca.gov.in using our CIN: U52609UP2020PTC126907. You can verify our GST registration at the GST portal at www.gst.gov.in using our GSTIN: 09AAKCR0819D1ZG. We encourage you to do so — transparency is not something we shy away from.

What We Sell and How We Choose Our Products

Puroque is an e-commerce retailer and reseller. We do not manufacture any of the products we sell. We source products from established manufacturers, authorised distributors, and reputed brands across India and make them available to customers through puroque.com. Every product on our platform has been selected through a deliberate review process — we do not list products simply because they are cheap or trending.

We currently sell across six main product categories:

How We Evaluate Products Before Listing Them: Before any product appears on puroque.com, we ask ourselves a few honest questions. Does this product do what it claims? Is the manufacturer a legitimate, identifiable business? Are the materials and safety standards appropriate for the category? Is the price fair relative to the quality? Can we stand behind this product if a customer has a problem with it?

We are not perfect, and occasionally a product does not meet customer expectations despite our screening process. When that happens, we fix it — through our return policy, through direct communication with the supplier, and by removing or updating the listing if the issue is systemic. We take product quality feedback seriously and use it actively to improve our catalogue.

How We Operate — From Your Order to Your Doorstep

We want you to understand exactly what happens behind the scenes from the moment you place an order on puroque.com to the moment it arrives at your door. There are no hidden steps, no third-party black boxes, and no vague "we will ship it soon" promises. Here is the honest operational picture.

Our Pricing Philosophy — No Surprises at Checkout

Price transparency is something we feel very strongly about. The price you see on any product listing page on puroque.com is the price you pay. All prices are displayed in Indian Rupees and are inclusive of GST. There are no hidden charges, no surprise fees added at checkout, and no dynamic pricing that inflates costs based on your location or browsing history.

We also accept multiple payment methods — credit cards, debit cards, UPI, net banking, digital wallets, and Cash on Delivery — so that you can pay in whatever way is most convenient and comfortable for you. Each payment method is described fully in our Payment Policy.

Our Commitment to Every Customer

These are not aspirational values written for a brochure. They are the practical commitments that shape every decision we make at Puroque — from how we write a product description to how we handle a complaint.

Our Policies in Plain English

We publish detailed versions of all our policies on separate pages, but here is an honest plain-language summary of the key commitments we make to every customer. Full details are available at the links provided.

Legal Compliance and Regulatory Standing

We operate puroque.com as a fully compliant Indian e-commerce business. Below is a transparent overview of our regulatory registrations and the key laws we operate under.

How We Handle Complaints and Disputes

We do not enjoy receiving complaints — but we take them seriously when they come, because every complaint represents a real person who had a real problem with something we are responsible for. Our approach to complaint resolution is direct, fair, and transparent.

The first step is always to contact our support team directly at support@puroque.com or call us at +91 89206 17282. We acknowledge every email within 2 business days and aim to resolve the vast majority of complaints within 7 business days. For complex issues involving manufacturer warranty claims or courier investigations, resolution may take up to 30 days, and we will keep you informed at every stage.

If our support team has not resolved your concern to your satisfaction, you may escalate it to our designated Grievance Officer at privacy@puroque.com. The Grievance Officer is responsible for reviewing escalated complaints independently and providing a final response within 30 days of receiving the escalation.

If your complaint remains unresolved after following the above steps, you have the right to approach the appropriate Consumer Disputes Redressal Commission (District, State, or National, depending on the value of your claim) under the Consumer Protection Act, 2019. All disputes are subject to the jurisdiction of the courts in Ghaziabad, Uttar Pradesh, India.

Our Suppliers and How We Source Products

Puroque works with a carefully selected network of manufacturers, authorised distributors, and branded suppliers across India. We do not source products from unverified or anonymous suppliers, and we do not blindly list whatever is cheapest. Every supplier relationship involves a review of the supplier's business legitimacy, the quality of their products, and their ability to support us if a customer has a problem.

We maintain written agreements with our suppliers that specify quality standards, genuine product guarantees, and the process for handling defective or non-conforming stock. When a product is found to be consistently defective or of poor quality, we work with the supplier to resolve it — and if it cannot be resolved, we remove the product from our platform.

We source from suppliers who can provide us with proper tax documentation, including GST invoices, so that our own tax compliance chain is complete and verifiable. We do not engage with suppliers who cannot provide legitimate purchase documentation.

Our Platform, Security, and Technology

We made a deliberate decision to build puroque.com on Shopify rather than a custom-built or less established platform. The reasoning was simple: Shopify provides a level of security, reliability, and payment infrastructure that would take us significantly longer and greater investment to build independently — and our customers deserve that baseline from day one.

For customers who want to know more about how your data is collected, stored, and protected on our website, our full Privacy Policy is available and written in clear, accessible language — not in impenetrable legal jargon.

Get in Touch With Us

We are a real business with real people behind it, and we genuinely welcome contact from our customers — whether you have a question before placing an order, a concern about an existing order, or simply want to tell us something we could do better.